From one mom who is building her brand to another mom who has already conquered hers, Bethenny Frankel is a savvy business woman and momtrepreneur that I truly admire.
The press, as well as many bloggers like to focus on the controversy surrounding the she said/she said war of words between Bethenny and her mom Bernadette Parisella. Or they like to put the focus on the very public falling out between Bethenny and her former bestie Jill Zarin. However, I believe that Bethenny needs a little more attention paid to the brilliant ‘Skinnygirl’ Brand in which she is currently turning into an Empire.
From Bethenny’s popular ‘Skinnygirl’ Margarita to her ‘Skinnygirl’ Daily , to the natural food chef’s workout DVD, five successful reality shows, and New York Times Best Selling books, all I can say is, “Go Bethenny! On top of all the tremendous success Bethenny is having, she has also managed to become a new wife and mother as well.
Bethenny is a savvy business woman. She understands how branding works. She knows how to work hard, create, promote, and market herself and her brand as a uniformed package that is tied up in a pretty ‘skinny’ bow. She is extremely media savvy too. For instance, pay attention to how she pushes her new book, “A Place of Yes,” during her current show ‘Bethenny Ever After.’ She’s constantly saying during her interviews how she comes from a place of yes. Do you honestly think this is a coincidence? I think not, it’s just another brilliant way that she plants the seed for her audience to buy her book. Some people may call this being calculating, but I call it being genius and believe me when I say, I’m taking notes Bethenny.
Bethenny also understands the power of using social media as a marketing tool and trust me, she tweets with a purpose. Bethenny also has something else going for her, no not her big boobs! It’s her likeability factor. She’s very brash and in-your-face, but she also has a very sweet vulnerability about her that I believe makes her very relatable to people. Let’s face it, she was the favorite ‘Real Housewife of New York’ (and she wasn’t even technically a housewife yet) and her popularity is the reason why Bravo gave Bethenny her own spinoff show.
It’s difficult to believe that only 6 years ago Bethenny was struggling to make ends meet and now she is on top of the world. She is an inspiration to entrepreneurial women everywhere.
Update: Bethenny recently closed a $120 million dollar distribution deal for Skinnygirl. Go Bethenny!
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