Archive for April, 2011

Alexis Bellino of Real Housewives of Orange County And Her Couture Dress Mess!

Did anyone else cringe tonight when they saw Alexis Bellino cut the sleeve off from that dress that her poor designing partner Tal had so intricately made?  Yes I understand it is technically Alexis’ dress line, but we all know she relies heavily on her designing partner’s skills and so you would think she would show more respect towards her.  Let’s face it, Alexis herself is not actually a designer and she won’t even go near a sewing machine as she herself said on tonight’s episode.  Alexis couldn’t even define the word couture when that’s what her dress line is supposed to be!   So are we really supposed to take Alexis seriously as a designer?  Maybe Alexis should respect the craft behind designing, which sewing plays a significant part of, instead of just playing Tyrant Barbie who just likes to dress up in the designs and then put her name and picture on the heart label.  To be honest though, I don’t even really mind the fact that she is not the actual dress maker, but I do mind how she behaved towards the dress maker/designer Tal.

I was actually mortified at Alexis’ egotistical, power tripping, non-Christian behavior (as she always claims to be so Christian) when she cut the sleeve off of that dress simply to show that she was the boss and that what she says goes.  Alexis couldn’t you have just asked Tal to make a version of the dress without the sleeves or to come up with a sketch of that version instead?  Tal put her heart into making that dress and then you just stabbed it with scissors as easily as you have your face stabbed with Botox.

Alexis said on tonight’s episode that she’s always right, well Alexis this behavior was not right and if you were always right wouldn’t that make you God?  I wonder what our Savior would think of that?

Alexis Bellino

Alexis Bellino

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Bethenny Frankel Is A Branding Genius! @Bethenny

From one mom who is building her brand to another mom who has already conquered hers, Bethenny Frankel is a savvy business woman and momtrepreneur that I truly admire.

The press, as well as many bloggers like to focus on the controversy surrounding the she said/she said war of words between Bethenny and her mom Bernadette Parisella.  Or they like to put the focus on the very public falling out between Bethenny and her former bestie Jill Zarin.  However, I believe that Bethenny needs a little more attention paid to the brilliant ‘Skinnygirl’ Brand in which she is currently turning into an Empire.

From Bethenny’s popular ‘Skinnygirl’ Margarita to her ‘Skinnygirl’ Daily , to the natural food chef’s workout DVD, five successful reality shows, and New York Times Best Selling books, all I can say is, “Go Bethenny!  On top of all the tremendous success Bethenny is having, she has also managed to become a new wife and mother as well.

Bethenny is a savvy business woman.  She understands how branding works.  She knows how to work hard, create, promote, and market herself and her brand as a uniformed package that is tied up in a pretty ‘skinny’ bow.  She is extremely media savvy too.  For instance, pay attention to how she pushes her new book, “A Place of Yes,” during her current show ‘Bethenny Ever After.’  She’s constantly saying during her interviews how she comes from a place of yes.  Do you honestly think this is a coincidence?  I think not, it’s just another brilliant way that she plants the seed for her audience to buy her book.  Some people may call this being calculating, but I call it being genius and believe me when I say, I’m taking notes Bethenny.

Bethenny also understands the power of using social media as a marketing tool and trust me, she tweets with a purpose.  Bethenny also has something else going for her, no not her big boobs!  It’s her likeability factor.  She’s very brash and in-your-face, but she also has a very sweet vulnerability about her that I believe makes her very relatable to people.  Let’s face it, she was the favorite ‘Real Housewife of New York’ (and she wasn’t even technically a housewife yet) and her popularity is the reason why Bravo gave Bethenny her own spinoff show.

It’s difficult to believe that only 6 years ago Bethenny was struggling to make ends meet and now she is on top of the world.  She is an inspiration to entrepreneurial women everywhere.

Update:  Bethenny recently closed a $120 million dollar distribution deal for Skinnygirl.  Go Bethenny!

Bethenny Frankel: Skinnygirl

Bethenny Frankel: Skinnygirl

Skinnygirl Margarita

Skinnygirl Margarita

A Place of Yes

A Place of Yes

Skinnygirl Dish

Skinnygirl Dish

Naturally Thin

Naturally Thin

Body By Bethenny (DVD)

Body By Bethenny (DVD)

The Hoppy Family

The Hoppy Family

Follow Me On Twitter @MichelleRivera5

The Apprentice: Martha Stewart,

The RealHousewives of New York City

Bethenny Getting Married?

Bethenny Ever After

Skating With The Stars